Ather Energy has become the third electric scooter manufacturer in India after TVS and Bajaj to register retail sales of over 3,00,000 units in the current year. Between January 1 and November 6, 2026, the Bengaluru-based manufacturer delivered 3.01 lakh units to customers, registering a strong 67 percent year on year (YoY) growth and a 16.32 percent share. This is the highest level of market share Ather has achieved to date and improves upon the 16.12 percent share it had in 2025.
- Ather is on track to sell 3.50 lakh units by the end of the year
- Konarc hasn’t become a big contributor to sales due to manufacturing constraints
Ather crosses 3 lakh unit sales in a single year for the first time in 2026
The company crossed 8 lakh total sales this September
Ather’s performance this year sees it cross 3 lakh annual sales for the first time. This puts the company on track to sell a record 3.50 lakh units by year-end. In 2026, Ather maintains its third rank after TVS and Bajaj and is well ahead of fourth-ranked Vida. In March 2026, Ather clocked its highest monthly sales (36,630), and since October 2025, the company has crossed the 30,000-unit sales mark six times, most recently in October 2026.
While the Konarc, which launched on August 29, was expected to drive higher monthly sales, manufacturing capacity constraints have hindered dispatches to showrooms. That means Ather has achieved this milestone with the current line-up, the 450 (S and X) and Rizta. The Konarc targets the mainstream mass market, however, contrary to what was promised at launch, the company has changed the variant launch sequence, prioritising the mid-variants ahead of the base, with the latter now expected in Q1 of 2027. The decision comes as Ather struggles to meet demand for its existing scooters, and the new manufacturing facility in Chhatrapati Sambhajinagar should help with that.
In terms of its total retail sales from 2018 till 2026, as per Vahan, Ather has delivered 843,276 units, crossing the 8 lakh mark in September 2026. This means the 3.01 lakh units sold this year contribute 36 percent to the company’s lifetime retail sales.
With inputs from Stephen Raj Antony.
