Royal Enfield’s electric sub-brand Flying Flea has expanded its India presence to Hyderabad, opening four customer touchpoints across the city. Hyderabad becomes the second city in the country to host Flying Flea stores, following Bengaluru.
- Flying Flea C6 now available in Hyderabad across four touchpoints
- Network follows hub-and-spoke model, with a dedicated technical hub at Erragadda
- C6 priced at Rs 2.79 lakh ex-showroom
For now, the brand has entered Hyderabad with one company store and three other touchpoints
The Hyderabad network spans one company store and three dealership outlets spread across the city. The move comes after customers in Bengaluru collectively clocked over 1 lakh kilometres on the Flying Flea C6, the brand’s sole product at the moment.
Flying Flea is also replicating its hub-and-spoke ownership model in Hyderabad. The company store in Erragadda serves as the dedicated hub for specialised technical support, while the spoke centres at Vanasthalipuram, Hi-Tech City and Kondapur will handle routine servicing and maintenance.
The expansion comes on the back of strong uptake in Bengaluru, where Flying Flea has since grown its presence to 11 touchpoints across the city. The brand has also recently expanded into Europe and the UK, with stores in Paris, London, Berlin, Barcelona and Rome.
