- TVS sales in Italy have grown 110 percent in one year
- New Europe-bound models will be revealed on 3 November
- France and Germany are next as the dealer network expands
TVS Motor Company returns to EICMA in November 2026 with new models developed for the European market. TVS is setting up a meaningful retail footprint across Europe and early sales numbers suggesting its international expansion is beginning to find traction. There will be new reveals of latest European products at EICMA on 3 November 2026 at 10:00 CET.
TVS says its Italian sales have grown by 110 percent over the past year when the wider Italian motorcycle market grew by around 10 percent during the same period. Italy was TVS Motor’s first European market and now has around 100 dealers representing the brand.
Dealer network is now spreading beyond Italy as well. TVS is establishing its own national sales companies in France and Germany, with dealerships in both markets due to open soon. Spain and Portugal already have 25 TVS outlets between them and products are on sale in Malta. Hungary, Greece and Serbia are scheduled to follow.
EICMA 2025 then became the larger statement as TVS used its first appearance at the show to display six new products across petrol and electric powertrains, while also outlining its European expansion plans. The Apache RTX 300 was among the important products shown alongside the TVS X and M1-S electric scooters.
The 2026 show therefore carries a different expectation. TVS no longer needs to simply demonstrate that it wants to enter Europe. It now has to show how the product range will evolve once the distribution and aftersales foundations are already in place.
